Start the conversation … before the conversation
Luke’s PAX panel on the ethics of live streaming is on Sunday at 10am. It’s not the best time slot and he doesn’t have the audience or name recognition of some of the bigger panelists. But that doesn’t mean that he can’t work smarter to make sure he packs the room on Sunday morning.
Luke turns to the local web to get the conversation going on /livestreaming.ethics.panel. He is in there answering questions and bringing up discussion topics on Friday, two days before his panel. When he meets folks on the floor he directs them to /livestreaming.ethics.panel to continue the conversation. All this activity is causing /livestreaming.ethics.panel to rise to the top of the local web front page, which is a list of popular slashes in the immediate area. By engaging his community beforehand, he is starting a fire on the local web that spreads to other attendees who are checking the local web front page to see what’s going on. By Sunday, Luke’s panel becomes the can’t-miss event as the discussion is super heated and many people want to continue the conversation face to face at the panel.
This is one of the major aspects of the local web — turning online interaction into offline action. Luke could have discussed his panel on Twitter using a hashtag and it may have gained steam, but the people who can see the content on /livestreaming.ethics.panel are all within walking distance of where the panel is taking place. They are the people who can actually make a difference on the ground. Fifty extra Twitter followers is great, but fifty people waiting outside the room because the panel is packed to capacity is the real prize.
Note: PAX is not officially affiliated with the local web. The above is just an example of what could happen when the local web launches at PAX East in April.
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