0261: /livestreaming.ethics.panel

ethics

Start the conversation … before         the conversation

Luke’s PAX panel on the ethics of live streaming is on Sunday at   10am.  It’s not the best time slot and he doesn’t have the audience       or name recognition of some of the bigger panelists.  But that       doesn’t mean that he can’t work smarter to make sure he packs         the room on Sunday morning.

Luke turns to the local web to get the conversation going on /livestreaming.ethics.panel.   He is in there answering questions       and bringing up discussion topics on Friday, two days before his   panel.   When he meets folks on the floor he directs them to /livestreaming.ethics.panel to continue the conversation.   All this activity is causing /livestreaming.ethics.panel to rise to the top of       the local web front page, which is a list of popular slashes in the immediate area.   By engaging his community beforehand, he is starting a fire on the local web that spreads to other attendees         who are checking the local web front page to see what’s going on.       By Sunday, Luke’s panel becomes the can’t-miss event as the discussion is super heated and many people want to continue             the conversation face to face at the panel.

This is one of the major aspects of the local web — turning online interaction into offline action.  Luke could have discussed his panel on Twitter using a hashtag and it may have gained steam, but the people who can see the content on /livestreaming.ethics.panel are all within walking distance of where the panel is taking place.  They are the people who can actually make a difference on the ground.   Fifty extra Twitter followers is great, but fifty people waiting outside the room because the panel is packed to capacity is the real prize.

Note: PAX is not officially affiliated with the local web.  The above is just an example of what could happen when the local web launches at PAX East in April.

We are building the local web and sharing a new way to use it each day.

Signup at localweb.is

Image via Shelzar on flickr

0252: /miniladd

minilad

How do you contact YouTubers…when they are 40 feet away?

At the Google YouTube Panel at PAX there are some big time YouTubers on deck: Mini Ladd, Vanoss, Wildcat, Lui, Jerome,   xRPMx13 and BajanCanadian.  That’s a lot of people and with           only an hour for the panel they unfortunately don’t have time             for questions.  Combine that with the typical ten minutes it takes         to get through introductions, if you came here to see Mini Ladd     speak, he may only get a few responses.  That’s not quite the interaction you had hoped for coming to PAX and getting into           this packed panel.  Fortunately, Mini Ladd loves his fans and is following the local web URL localweb.is/MiniLadd.

Just because there isn’t time to ask Mini Ladd questions at the panel doesn’t mean his fans aren’t sending in lots of questions after each response he gives.  He can then answer them personally after the panel or even during the panel while the other 6 panelists are speaking.  This creates a direct connection between Mini Ladd and     his dedicated fans who came to see him directly.

Mini Ladd has over two million subscribers so his inbox and YouTube comments are flooded and he can’t answer them all.  But on /MiniLadd, he knows that those commenters are at PAX, and that they are his super fans, the ones he can build a special relationship with at the moment the event is over.  By interacting with fans on /MiniLadd he is rewarding his die-hard base and every YouTuber, especially those still on the rise, know that those die-hard fans keep the fire burning longer.

The other benefit of interacting with fans on /MiniLadd is that all that activity causes that slash to rise near the top of the front page of the local web.  Others at PAX who are looking at the front page to see what is hot right now see this activity and then explore what this Mini Ladd guy is all about.  Just by interacting with his fans, he spreads his own awareness and builds more fans, not just on YouTube, but in the building.  These new fans in the building have the opportunity to meet Mini Ladd and then to be come die-hard fans quite quickly.

“Slash MiniLadd” isn’t something he uses everywhere, unless he enjoys meeting fans at the grocery store, but when he is at an industry event he doesn’t want to miss the opportunity to build his brand with the most passionate and supportive people around him.

Note: PAX and Mini Ladd are not officially affiliated with the local web.  The above is just an example of what could happen when the local web launches at PAX East in April.

We are building the local web and sharing a new way to use it each day.

Signup at localweb.is

Image via Mini Ladd on YouTube