Mobilize your fans, wherever they are
TotalBiscuit is a popular YouTuber and video game critic. His followers count in the millions among YouTube, Twitter, Twitch, Facebook, SoundCloud, Google+ and any other other platform available. But where are his followers when he needs them most? TotalBiscuit is at PAX East, but are his followers there too? Maybe. Some of them must be, statistically. But there is no good way to bring them together.
That’s where the local web comes in with localweb.is/totalbiscuit. It’s a URL or “slash” where TotalBiscuit, or anyone, can post about… TotalBiscuit. The difference is that it’s only visible to people in the area.
So if TotalBiscuit tweets out to his 500k Twitter followers that they should follow him at /TotalBiscuit during PAX, when he gets there he has a ready-formed collective of on-the-ground TotalBiscuit fanatics ready to do his bidding. If TB wants to show support for a booth or panel that needs some love, he could post on Twitter… but his Twitter followers probably are not at PAX, and they might miss the tweet. But if he posts to /TotalBiscuit it goes directly to his fans at the event, the ones that can make a difference.
If he wants to meet more fans in person, he can post where he is at /TotalBiscuit. If he wants to ask his fans what the best games at PAX are, post to /TotalBiscuit. If he wants to put together a guerrilla campaign to support an awesome but under-appreciated developer at PAX…. you guessed it, /TotalBiscuit.
All this activity in /TotalBiscuit will cause it to rise to the top of the local web front page, which lists all the hot slashes. Others at PAX who are browsing the local web will wonder what all the excitement is about on /TotalBiscuit. This leads to more exposure and more fans for TB. Pushing /TotalBiscuit to the top of the local web can attract attention from executives and other deal makers who are wondering who has this mobilized army of super fans.
And if worse comes to worse and he can’t make PAX at the last minute, then Total Biscuit fans themselves can network together and have their own unofficial meetup, all organized on…. yup… /TotalBiscuit.
Note: PAX and TotalBiscuit are not officially affiliated with the local web. The above is just an example of what could happen when the local web launches at PAX East in April.
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