0269: /pax.meetups

paxmeetups

Ad hoc meetups on a whim

Meetups are best when they happen unplanned and on a whim.  If there is too much planning and people need to signup or register or check their schedules and RSVP then some of the magic is lost.

When you have thousands of people in the same place like at PAX East, there is no reason why meetups can’t occur among gamers with little warning or planning.  Everyone is there, they just need a little coordination.

That’s why smart planners are sowing the seeds of meetups on localweb.is/pax.meetups.  It’s a simple and fast way to post where you are thinking of meeting up to try and get a little traction.  Want to go to Thinking Cup coffee bar around 1pm?  Just post it.  Others looking to meetup will see your post on /pax.meetup and respond.  Maybe they want coffee instead of beer and pizza, or maybe they are already headed in that direction so why not stop by.

It can be hard to get people’s attention when there is so much to see and do at a huge event.  But the people who are checking /pax.meetup are those who actually want to meet up.  And because it’s the local web, they are within walking distance to you, which means they are the ones who have the ability to meet up.  Pair the desire to meet up and the ability to meet up and it’s not long before you are having coffee with some new friends at a local coffee bar.

Hat tip to @NotUilliam for the use case idea.

Note: PAX is not officially affiliated with the local web.  The above is just an example of what could happen when the local web comes online at PAX East in April.

We are building the local web and sharing a new way to use it each day.

Signup at localweb.is

Image via Thompson Plyer on Flickr

0265: /jamspace

jamspace

Getting the band back together…       for the first time

Jamspace is an event within PAX East put on by Magfest that brings together local music acts and also random musical strangers in open jam sessions.

Being located at the far end of the hall at a huge convention center isn’t ideal, even with the chip tunes blaring out at full volume.  The Magfest crew needs a better way to get the word out than relying on PAX’s own promotion of their event.

Since the open jam sessions rely on strangers in the area getting together to make some sweet music, what better way to make that happen than the local web.   By posting info about the open jam sessions to localweb.is/jamspace it allows Magfest to reach people who are at PAX — not on Twitter or Facebook or in forums but actually at PAX.   If you go to /jamspace and you can see people talking about the open jam sessions, then you are at PAX.

It’s a long walk to the signup sheet in the Jamspace room, so many     PAX attendees are just using the local web and /jamspace to ask questions, post what they can play, and in an ad-hoc way, getting       the band together before they meet for the first time at one of the open jam sessions.

All this activity has the side benefit of pushing the /jamspace slash to the top of the local web front page.  When PAX attendees are checking out the front page to see what’s hot at PAX this year, and /jamspace is at the top of the list, it really doesn’t matter how far down the hall you are.  If you play it (and promote it on the local web), they will come.

Note: PAX or Magfest are not officially affiliated with the local web.  The above is just an example of what could happen when the local web launches at PAX East in April.

We are building the local web and sharing a new way to use it each day.

Signup at localweb.is

Image via Magfest on the Penny Arcade Forums

0264: /borderlands.gathering

borderlands

Getting the gang together               online, then offline

PAX East is a big video game show and conference where hundreds of people dress up as their favorite game characters.  Borderlands has a massive following and PAX will be full of both Borderlands cosplayers and fans alike.  But how do they all find each other?  A Borderlands PAX takeover won’t be very effective if they can’t all assemble for maximum impact.  Sure there is a Facebook group, but tons of Borderlands fans won’t know about that or will be too busy to be checking Facebook at PAX.

That is why the organizers of the Borderlands Gathering are using the local web to not only round up all the stray Borderland fans, but mobilize them as well.  They are using a local web slash, localweb.is /borderlands.gathering to organize and communicate when they are on the ground in Boston.  It’s not just about organizing either.  /borderlands.gathering becomes this instant local community where people can talk about anything… among other Borderlands fans, be it where to eat dinner or how they design aspects of their cosplay.

All this communicating on /borderlands.gathering causes that slash to rise to the top of the frontpage at localweb.is.  PAX attendees are checking out the front page to see what is active and hot for the day.   Any Borderlands fan can’t resist seeing what is going on in /borderlands.gathering and even people who don’t know what Borderlands is are wondering why this slash is so popular.  There is a lot of exposure going on for Borderlands on the local web and it’s time to turn that online activity into offline madness.

When you have hundreds of Borderlands fans all checking /borderlands.gathering to see whats going, it’s much easier to mobilize people on the ground.  Because it’s the local web, you know that everyone who is watching or has posted is in walking distance.  It’s not like they said they were going on Facebook, then didn’t show up.  On the local web, they are already there.

The organizers of /Borderlands.Gathering have to get multiple meetups going over the course of the three days of PAX.  By Sunday, /borderlands.gathering is so active, that multiple meetups are planned for the final day, including a mega-meetup, which might just break the record for most Borderlands fans and cosplayers in one photo shoot.   It’s all a bit of pandemonium which is exactly the way Borderlands players like it.

This wasn’t planned months in advanced.  It all came together   because the local web allows for ad hoc communities to form     quickly and easily, and get exposure from the people around           them — the people that matter.

Note: PAX is not officially affiliated with the local web.  The above is just an example of what could happen when the local web launches at PAX East in April.

We are building the local web and sharing a new way to use it each day.

Signup at localweb.is

Image via L & M Cosplays via Facebook