How do you contact YouTubers…when they are 40 feet away?
At the Google YouTube Panel at PAX there are some big time YouTubers on deck: Mini Ladd, Vanoss, Wildcat, Lui, Jerome, xRPMx13 and BajanCanadian. That’s a lot of people and with only an hour for the panel they unfortunately don’t have time for questions. Combine that with the typical ten minutes it takes to get through introductions, if you came here to see Mini Ladd speak, he may only get a few responses. That’s not quite the interaction you had hoped for coming to PAX and getting into this packed panel. Fortunately, Mini Ladd loves his fans and is following the local web URL localweb.is/MiniLadd.
Just because there isn’t time to ask Mini Ladd questions at the panel doesn’t mean his fans aren’t sending in lots of questions after each response he gives. He can then answer them personally after the panel or even during the panel while the other 6 panelists are speaking. This creates a direct connection between Mini Ladd and his dedicated fans who came to see him directly.
Mini Ladd has over two million subscribers so his inbox and YouTube comments are flooded and he can’t answer them all. But on /MiniLadd, he knows that those commenters are at PAX, and that they are his super fans, the ones he can build a special relationship with at the moment the event is over. By interacting with fans on /MiniLadd he is rewarding his die-hard base and every YouTuber, especially those still on the rise, know that those die-hard fans keep the fire burning longer.
The other benefit of interacting with fans on /MiniLadd is that all that activity causes that slash to rise near the top of the front page of the local web. Others at PAX who are looking at the front page to see what is hot right now see this activity and then explore what this Mini Ladd guy is all about. Just by interacting with his fans, he spreads his own awareness and builds more fans, not just on YouTube, but in the building. These new fans in the building have the opportunity to meet Mini Ladd and then to be come die-hard fans quite quickly.
“Slash MiniLadd” isn’t something he uses everywhere, unless he enjoys meeting fans at the grocery store, but when he is at an industry event he doesn’t want to miss the opportunity to build his brand with the most passionate and supportive people around him.
Note: PAX and Mini Ladd are not officially affiliated with the local web. The above is just an example of what could happen when the local web launches at PAX East in April.
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