0248: /bonnie.aether.wing.kayle


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Some people just enjoy their cosplay and some people take it very seriously.  And then there is Bonnie.  She designs, creates and wears amazing and show stopping cosplay at events and conferences.  She has a Facebook page and a Twitter account and does the usual social things that creators are supposed to do, but none of these really carry much weight when she is in costume at an event.

When in costume she is turning heads and making a lot of noise in   the scene.  Posting a tweet into the twitterstorm feels insignificant.   That is why she is using the local web when she is on-the-ground at   an event.  Instead of telling people to “follow me on twitter” she asks them to reach out to her on the local web at localweb.is/bonnie.aether.wing.kayle.  There she is answering questions and talking to fans, and others are posting photos of her. Everyone she talks to in that “slash” is at the event because it only reaches a few miles.  This insures that she is talking to the most valuable people possible.

All the discussion in the slash causes it to rise near the top of the front page on the local web.  Other people checking out what’s hot at PAX see her slash and investigate.  League of Legends fans immediately recognize the Aether Wing Kayle slash and can seek her out, in person. With the local web she is able to amplify her presence but only with the people at PAX, which is perfect, because that is where she and her fans are right now.

Note: Bonnie or PAX are not officially affiliated with the local web. The above is just an example of what could happen when the local web launches at PAX East in April.

We are building the local web and sharing a new way to use it each day.

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Image via Matt Avinger on Flickr