Social media… for pandas
The Toronto Zoo has two pandas, Er Shun and Da Mao, and they are the favorite of adults and kids alike. Not only does the zoo have these animals on display, but in today’s use of the local web they’ve created dedicated spaces for them online with localweb.is/zoo-da-mao and localweb.is/zoo-er-shun.
The local web URLs are included in a sign next to the exhibit and on the visitor’s guide to the zoo. What happens on /zoo-da-mao and /zoo-er-shun? Zookeepers post when they are eating, sleeping and generally having a good time. The URLs are public so attendees can post photos and comments on the pandas. Zoo goers can ask questions and get them answered right from their phone.
This program worked so well that the Toronto Zoo did it for all animals there. If you are at the zoo and check out localweb.is, which is an index of popular URLs in the area, you’d also see /giraffe-sam and /polarbears, each with photos, comments and discussion. It becomes a great real-time digital companion to the in-person zoo experience.
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